How Rizos Curls’ Julissa Prado Gets It All Done as a Multi-Hyphenate Latina
Usage Guide
Overview
Sponsor Disclaimer: This article and accompanying podcast episode were sponsored by TextNow.
There’s no shortage of rules for how a Latina is supposed to live. Be ambitious, pero no te pases. Make your family proud, but don’t take up too much space. Work hard, but don’t make anyone uncomfortable by wanting more. And if you dare to question any of it? Well, you might just be called “una sinvergüenza.” Sound familiar?
For too long, that word has been used as a shaming tactic to silence us and put us in our so-called place. But what if we reclaim it? To me, being a sinvergüenza is being a woman without shame — living fully, taking up space, speaking our truth, and reclaiming the parts of ourselves we’ve been told to hide. And aren’t we deserving of that? I think so.
That’s why Somos launched Sin Vergüenza, a biweekly podcast for young Latinas who are figuring out how to live their best, most authentic lives, even when the world around us feels anything but easy. Each episode tackles the questions and challenges that come with being a multidimensional Latina today, from mental health, colorism, and dating to career negotiations, buying your first home, and everything in between. We’re bringing in Latina experts who get it to offer the insight, honesty, and guidance we don’t always have access to.
And we’re kicking things off with a conversation we know many of you will resonate with: How the hell are we supposed to get everything done?
According to a 2026 study from the Latino Donor Collaborative and Kantar, 61% of Latinas have multiple streams of income. Whether it’s because of economic uncertainty or a changing work culture, more of us are juggling multiple jobs, side projects, and personal brands. And not all of us are pulling it off. At least, not without burning ourselves out. For some, it’s the pressure to end generational poverty for ourselves and our loved ones. For others, it’s about making room for all the professional and creative parts of ourselves that we refuse to fit into a single box.
Details
Whatever the reason, the work — and the to-do list — keeps piling up. So how do we actually do it all without completely running ourselves into the ground? Enter Julissa Prado. As the founder of Rizos Curls, the self-funded, multimillion-dollar haircare brand rooted in culture and community, Prado knows what it means to build something meaningful while balancing all the other pieces of her life. In our first episode of Sin Vergüenza, she gets real about how she manages it all and why doing more doesn’t necessarily mean doing everything at once.
Prado shares the strategies, patience, boundaries, and yes, self-love that have helped her grow Rizos Curls while making space for herself along the way. From a grading system that helps her prioritize the items on her to-do list to only putting on her plate what she’d serve her own figurative daughter, she offers advice for anyone trying to build a career, pursue a dream, care for the people they love, and still have something left for themselves at the end of the day.
Welcome to Sin Vergüenza, where young Latinas come to figure life out without shame, judgment, or the pressure to have it all together.
Watch the full video above.
/* Remove extras */ .bxc, .bx-base, .bx-custom, .bx-impress, .header-ad-container, .primisslate, .bxc.bx-base.bx-type-agilityzone.bx-impress, .right-rail-ad, .r29-article .right-rail-ad-container, .bxc.bx-base, .ad-static-adhesion, #ad-static-adhesion, .st-ad-unit, .st-adunit-ad { display: none !important; visibility: hidden !important; }
Like what you see? How about some more R29 goodness, right here?
Source
Originally published at www.refinery29.com.